This can be especially valuable if you have a lot of industry data, or you’re a startup that doesn’t have existing sales to build from. The top-down approach begins with an overview of your market, then works into the details of your specific revenue. Once all of your data is gathered, you can organize your insights via a top-down or bottom-up forecasting methods. This foundation will help you build the rest of your forecast, which includes: Next, you’ll import that information into your financial projection document or template. Gathering your business’s financial data and statements is one of the first steps to preparing your complete financial projection.
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